SCENARIO 14-19 the Marketing Manager for a Nationally Franchised Lawn

question 247

Short Answer

SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars)and lawn size (Lawn Size, in thousands of square feet). The PHStat output is given below:
-Referring to Scenario 14-19, what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 5,000 square feet will purchase a lawn service?

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Definitions:

Sensation

The manner in which stimuli energies from the environment are received and represented by our sensory receptors and nervous system.

Perception

The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Bottom-up Processing

An approach to information processing that starts with details or sensory data and builds up to a comprehensive perception.

Sensory Receptors

Specialized cells or nerve endings that respond to environmental stimuli, such as light, sound, touch, or chemicals, and convert them into neural impulses.