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SCENARIO 16-4
The number of cases of merlot wine sold by a Paso Robles winery in an 8-year period follows.
-Referring to Scenario 16-4,exponential smoothing with a weight or smoothing constant of
0.4 will be used to forecast wine sales.The forecast for 2013 is .
Social Scripts
Schemata or guidelines stored in the brain that dictate behavior in specific social situations, based on cultural expectations and norms.
Desensitization
This refers to the process by which individuals become less sensitive or react less intensely to repeated stimuli or emotional triggers.
Priming Aggressive Thoughts
A process by which exposure to certain stimuli can increase the likelihood of aggressive responses in individuals.
Mere Exposure Effect
The Mere Exposure Effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
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