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SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No")into its
bundled program offering based on the price ($30, $40, $50, $60)and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected
from a survey.
-True or False: Referring to Scenario 17-3, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of higher than $40.
CEO
Chief Executive Officer, the highest-ranking person in a company or organization, responsible for overall management.
Sales Budget
One of the major elements of the income statement budget that indicates the quantity of estimated sales and the expected unit selling price.
Production Budget
A budget of estimated units to be manufactured to meet budgeted sales and desired inventory levels.
Capital Expenditures Budget
A plan for a company’s spending on fixed assets, such as equipment or property, that will be used over a long period.
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