SCENARIO 17-4 The Regression Tree Below Was Obtained for Predicting the Weekend

question 40

True/False

SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15
-True or False: Referring to Scenario 17-4, the first split occurs at 25 TV appearances a day of
the advertisement.

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Definitions:

Sociability

The quality of being inclined to seek out social interactions and enjoy the company of others.

Dominance

The power and influence one individual or group has over another, often used in the context of social hierarchies.

Supportive Style

A manner of interaction that provides encouragement, feedback, and assistance in a positive way.

Emotive

Related to or provoking strong feelings, emotions, or responses.