SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 38

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Income makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Corporate Governance

Rules for corporate organization and conduct; rules and practices relating to how corporations are governed by management, directors, and shareholders.

Wholly Owned Subsidiary

A company whose entire stock is held by another company, making it fully controlled by the parent company.

Share Repurchase

A program by which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock while potentially increasing the value of remaining shares.

Purchase Accounting Method

An accounting method used in mergers and acquisitions where the acquiring company revalues the assets and liabilities of the acquired company.