SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 14

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Teenager makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Group Incentives

Motivational rewards offered to a group of employees for achieving certain goals or performance benchmarks.

Disapproval

The expression of dissatisfaction or disagreement with something or someone, often leading to a negative evaluation or judgment.

Spot Bonus

An unplanned bonus given for employee effort unrelated to an established performance measure.

Performance Standard

The expected level of performance set by an organization against which employee output or accomplishments can be measured.