SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 271

True/False

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, there is not enough evidence to conclude that Age makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

Idle Workers

Employees who are not engaged in production or work activities due to lack of work, broken machinery, or inefficient job allocation, often leading to wasted resources.

Finding Suppliers

The process of identifying and selecting vendors or suppliers who can provide the necessary materials, products, or services for a business.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Supplier Management

The practice of organizing, managing, and improving the relationships and activities between a business and its suppliers to optimize their impact on the company's performance.