SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 233

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,estimate the mean number of weeks being unemployed due to a layoff for a worker who is a thirty-year old,has 10 years of education,has 15 years of experience at the previous job,is married,is the head of household and is a manager.

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