SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 153

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what are the degrees of freedom for the chi-square distribution when testing whether the model is a good-fitting model?

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Definitions:

Deductive Reasoning

An analytic approach where an outcome is concluded from the synchronization of several bases presumed to be true.

Inductive Reasoning

A method of reasoning in which general conclusions are drawn from specific observations or instances.

Divergent Thinking

An approach or technique adopted to produce innovative ideas through the examination of numerous potential answers.

Convergent Thinking

A cognitive process in which multiple pieces of information are combined to solve a problem or come up with a single, correct solution.