SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 5

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-12,what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000,a lawn size of 5,000 square feet,a negative attitude toward outdoor recreation,and one teenager in the household?

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Definitions:

Administrator Access

Special privileges granted to users allowing them to make significant changes to system settings and software configurations.

Personalization

Personalization involves customizing the content, layout, or functionality of a product or service to meet the specific needs or preferences of an individual user.

Productivity

The efficiency at which individuals or systems perform tasks or produce goods, often measured by the output per unit of input, such as labor hours.

Permission

The authorization granted to users or processes to access specific resources or perform certain actions on a computer system or network.