SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 200

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Attitude makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Stand-alone Risk

Stand-alone risk refers to the risk associated with investing in a single asset or project, without considering the diversity or portfolio effects.

Risk Impacts

The potential negative consequences that uncertain events or conditions may have on an organization's ability to achieve its objectives.

Market Risk

Market risk is the potential for an investor to experience losses due to factors that affect the overall performance of the financial markets.

Business-specific Risk

The risk associated with the particular circumstances of a specific business, including its industry, market position, and management.