SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 247

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what is the p-value of the test statistic when testing whether Income makes a significant contribution to the model in the presence of the other independent variables?

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Definitions:

Cost Curves

Graphs that illustrate the cost of producing various levels of output, typically including curves for average costs and marginal costs among others.

Marginal Cost

The cost added by producing one additional unit of a product or service, a critical concept in economics and decision making in business.

Average Total Cost

The total cost divided by the number of goods or services produced, indicating the average expense per unit.

Total Fixed Cost

The sum of all costs that remain constant regardless of the level of production or output.