SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 43

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Age makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Emotional

Relating to one's feelings or emotions, often implicating the capacity to experience and respond to feelings both internally and in interaction with others.

Moral Dilemmas

Situations in which a difficult choice has to be made between two or more actions, each of which has morally significant consequences.

Civilize

The process or act of bringing a society to a stage of social, cultural, and moral development considered to be more advanced, often viewed critically as implying supremacy over other cultures.

Americanized

The process through which non-American cultures, practices, or individuals become assimilated or adapted to American customs and values.