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Fundamental Attribution Error
The tendency to overestimate the influence of personal traits and underestimate the role of situations when explaining other people's behavior.
Cognitive Dissonance
The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).
Peripheral Route Persuasion
A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.
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