Global Segmenting, Targeting, and Positioning Are More Complicated Than Domestic

question 92

Multiple Choice

Global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural nuances, significant subcultures within countries, and

• A) currency differences.
• B) anti-discrimination regulations prohibiting segmentation and targeting in developing countries.
• C) differences in the way consumers see themselves and in the way they see products and services.
• D) complications due to franchising issues.
• E) the taxes imposed by some foreign countries on marketing activities.

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Definitions:

Mr. Deming

Refers to W. Edwards Deming, an American engineer, statistician, professor, author, lecturer, and management consultant known for his work in the field of quality management and process improvement.

Technology

The application of scientific knowledge for practical purposes, especially in industry and everyday life, including digital, mechanical, and medical advancements.

Labour Productivity

A measure of economic performance that compares the amount of goods and services produced with the number of hours worked.

Manhole Covers

Heavy, typically circular plates that cover manholes, providing access to underground utilities while preventing accidents or unauthorized entry.