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Examples of ____________________ users are sales reps, real estate agents, insurance agents, meter readers, package delivery people, journalists, consultants, and students.
Deeply Embedded
A term used to describe something that is firmly and deeply ingrained or established within a particular context or environment.
Social Cause
A societal issue or cause that individuals or organizations actively work to address or support, often to promote change.
Brand Purpose
The underlying intent behind a brand that goes beyond selling products or services, often related to societal impact or values.
Higher-Order Motive
Psychological needs that go beyond basic physical needs, focusing on personal growth and fulfillment.
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