Case-Based Critical Thinking Questions Case 12-1 Tina Is Considering Purchasing

question 11

Multiple Choice

Case-Based Critical Thinking Questions Case 12-1 Tina is considering purchasing database software. She already has Microsoft Excel, which is spreadsheet software. Tina wants to add data to an online database. She has never accessed this database before. One of the first steps she needs to take is ____.

• A) register for an account at a Web site
• B) copy her database to a Web site
• C) search for an e-commerce Web site
• D) download the online database

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Definitions:

Customer Value Proposition (CVP)

A business or marketing statement that describes why a customer should buy a product or use a service, focusing on the unique value the product or service provides.

Effective

Refers to something being successful in producing a desired or intended result.

Direct Competition

Occurs when businesses offer the same or similar products or services to the same customer base.

Unmet Customer Needs

Desires or requirements of consumers that are not being satisfied by current products or services on the market.