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Brand Managers
Professionals responsible for developing and maintaining a brand's image, strategy, and campaign to maximize brand equity.
Self-disclosure
The process of sharing personal, often private, information about oneself with others to build relationships or foster intimacy.
Favorable Image
A perception held by consumers or the public that a brand, product, or company is of high quality, trustworthy, or desirable.
Social Interactions
The process by which individuals act and react in relation to others, involving communication, influence, and exchange.
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