If You Are Preparing a Series of Electronic Slides, You

question 71

Multiple Choice

If you are preparing a series of electronic slides, you would most likely use ____ software.

• A) spreadsheet
• B) word processing
• C) database
• D) presentation

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Definitions:

Market-Product Grid

A matrix used to represent the relationships between different markets (customer groups) and products, often to identify market segmentation or product differentiation opportunities.

Cross-Tabulation

A statistical method used to analyze and compare the relationship between two or more categorical variables by organizing data into a table.

Growth-Share Matrix

A strategic business tool used to help a company analyze its product portfolio regarding market growth rate and market share.

Market Segmentation

The process of dividing a target market into smaller, more defined categories based on characteristics such as needs, demographics, or interests.