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Consumer Behaviour
The examination of how individuals, groups, or organizations choose, acquire, utilize, and discard products, services, experiences, or ideas to fulfill their needs, and the effects these activities have on both the consumer and the broader community.
Demographic Variable
Characteristics used to segment populations for marketing, research, and other purposes, including age, gender, income level, education, and ethnic background.
Lifestyle
Lifestyle denotes the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Geography
The study of the Earth's landscapes, environments, and the relationships between people and their environments, including the spatial aspects of human societies and natural phenomena.
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