Examlex
The asterisk (*) wildcard represents any sallection of characters.
Crowdsourcing
The practice of obtaining information or input into a project or task by enlisting the services of a large number of people, typically via the Internet.
Brand-Leadership Strategy
Strategic approach focusing on establishing a brand as a leader in its category or market through marketing, innovation, and consumer engagement.
Diversifies
The act of expanding or varying products, investments, or activities to spread or reduce risk, or to increase the range of operations.
Brand Name
The name given to a product or service by its manufacturer or provider, used for identification and marketing purposes.
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