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Scarcity:
Off-price Retailers
Retailers that sell branded goods at significant discounts off the suggested retail price, typically by purchasing overstocked or out-of-season items.
Wholesale Prices
The cost of goods sold in large quantities primarily to retailers, distributors, or other merchants, rather than to end consumers.
Advertising Allowances
Financial incentives provided by manufacturers to retailers or wholesalers to support advertising or promotion of specific products.
Category Specialists
Retailers or businesses that focus on selling products within a specific category, offering a wide assortment within that category to cater to various customer needs.
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