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Gain-framed Appeal
Persuasive communication emphasizing the positive benefits or outcomes of adopting a certain behavior or stance.
Framing
The way information is presented or expressed to influence perception and decision-making.
Positive Terms
Words or expressions associated with good, beneficial, or desirable qualities, often conveying optimism or favorable outcomes.
Loss-framed Appeal
A persuasive message that emphasizes the potential losses or negative outcomes that can result from failing to adopt a behavior or stance.
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