At the Battle of Gaugamela

question 21

Multiple Choice

At the Battle of Gaugamela,

• A)Alexander's men heavily outnumbered the Persian forces.
• B)Alexander broke through the center of the Persian line with his heavy cavalry, followed by the infantry.
• C)The Persians were unable to use their war chariots because the narrow battlefield limited their maneuverability.
• D)Persian king Darius was killed at the end of the battle.
• E)Alexander was forced to retreat back to Susa after his defeat.

---

Definitions:

Line Extension

The introduction of additional items in the same product category under the same brand name, often in different flavors, forms, colors, sizes, or types.

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different product category or market segment.

Brand Dilution

The weakening of a brand's power or value due to overextension, overexposure, or poor management decisions.

Brand Extension

A marketing strategy where a company uses an existing brand name to introduce a new product or category to the market, leveraging the existing brand's equity.