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-Corinthian League
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.
Environmental Forces
External factors, such as social, economic, technological, competitive, and regulatory considerations, that affect a business's operations and performance.
Controllable Factors
Elements of the marketing mix (product, price, place, promotion) that a company can directly manage and adjust.
Marketing Mix
A set of controllable tools that a firm uses to produce a response in its target market, typically involving the four Ps: Product, Price, Place, and Promotion.