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You want to test people's cola preference, so you conduct a taste test using two different brands of cola. However, you are worried about possible clues you may give people taking the test. So, you label the two colas and have your assistant, who does not know which cola is which, administer the test to the subjects. Thus, you have prevented yourself and your assistant from giving out any clues by using
Alcohol-Related Physical Illnesses
Health problems directly associated with the excessive consumption of alcohol.
Societal Acceptance
The general approval, tolerance, or endorsement by society of behaviors, practices, or norms, influencing individual and group attitudes and actions.
Heavy Drinking
Refers to consuming alcohol in large quantities that can lead to alcohol abuse or dependence.
Desired Effects
The intended outcomes or results from a specific action, behavior, or intervention.
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