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You are riding on a train. As you look out the window, the farmhouses near the tracks appear to be moving backwards but the large hill in the distance with a water tower at the top appears stationary. In addition, the sun even appears to be moving in the same direction you are traveling. This phenomenon illustrates
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty and purchasing behavior to tailor marketing strategies more effectively.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
Targeting
involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.
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