Joey Has Always Lived by the Motto "Whatever Is Worth

question 93

Multiple Choice

Joey has always lived by the motto "whatever is worth doing is worth doing well." In his job as a building contractor, Joey does his best no matter whether he is building a house for a multi-millionaire or donating his time to Habitat for Humanity. Joey is exhibiting a high need for

• A)achievement.
• B)power.
• C)affiliation.
• D)all of these.

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Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market; traditionally includes four Ps: Product, Price, Place, and Promotion.

Core Benefit Proposal

The fundamental value or advantage that a consumer receives from a product or service, which is the main reason for their purchase.

Marketing Mix

The combination of variables that a company can control to influence consumers to purchase its products, often categorized into the four Ps: Product, Price, Place, and Promotion.

Product

An item or service created as a result of a process and serves a need or wants.