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Helen has several major projects that will all be due in two weeks. In order to deal with this situation, she makes out a plan of when to work on each project and schedules in breaks, during which she plans to walk for exercise and to meditate. She also plans to play some of her favorite music CDs as she works on the projects in order to lift her "spirits." Helen is utilizing a combination of
R&D
Research and Development, which involves investigative activities that a business chooses to conduct with the intention of making a discovery that can lead to the development of new products or procedures.
Product Mix
The complete range of products that a company offers for sale, including variations in product lines, sizes, flavors, and other characteristics.
Product Lines
A group of related products offered by a single company that serve a similar customer segment or have been developed from the same technology.
Marketing Mix
A set of controllable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.
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