You Have Read the Research on the Importance of Exercise

question 395

Essay

You have read the research on the importance of exercise, and you want to begin an exercise program, but you haven't so far, which creates a great deal of cognitive dissonance for you. Describe the concept of cognitive dissonance, and explain how your cognitive dissonance regarding exercising might be reduced using each of five strategies.

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Definitions:

Marginal Cost

The expense associated with creating an extra unit of a product or service.

Marginal Cost

The cost of producing one additional unit of a good or service, often varying with the level of production.

Fixed Cost

Expenses that do not change with the level of production or sales, such as rent or salaries.

Total Fixed Costs

The sum of all costs that remain constant regardless of any change in a company's production volume.