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Research on Persuasion Suggests That Attitude Change Is Encouraged When

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Research on persuasion suggests that attitude change is encouraged when the communicator is


Definitions:

Z-score

A measure that describes a value's relationship to the mean of a group of values, represented in units of standard deviation.

Third Quartile

The value that divides the top 25% of a data set from the bottom 75%, often used as a measure of data spread.

Quartile

A type of quantile which divides the range of a probability distribution into four intervals of equal probability, used in describing the spread of a dataset.

GMT

Greenwich Mean Time, the mean solar time at the Prime Meridian in Greenwich, London, used as a global time standard.

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