The Book Diffusion of Innovations Identifies the Group of Customers

question 50

Multiple Choice

The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____. ​

• A)adopters
• B)early majority
• C)late majority
• D)laggards
• E)innovators

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Definitions:

Significance Level

A threshold within which the results of a statistical test are deemed statistically significant, often denoted as alpha (α), with common values like 0.05 or 0.01.

Critical Value

A location within the test distribution measured against the test statistic to determine the rejection of the null hypothesis.

Regression Slope Coefficient

A measure in regression analysis that quantifies the change in the dependent variable for a one unit change in an independent variable.

Confidence Interval

A range of values, derived from sample data, that is likely to contain the value of an unknown population parameter with a certain level of confidence.