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The concept that customers are not likely to switch easily to something new is:
Overhead Costs
Expenses associated with running a business that are not directly tied to the production of goods or services, such as rent, utilities, and administrative costs.
Profit
The financial gain achieved when the amount of revenue gained exceeds the expenses, costs, and taxes needed to sustain the activity.
Markdown
A reduction in the selling price of goods or services, often to clear old stock or to beat competitors.
Shiraz Wine
A style of wine made from the dark-skinned Syrah grape, known for its bold flavors.
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