Is It a Good Idea, When Creating a Trademark, to Use

question 45

Essay

Is it a good idea, when creating a trademark, to use something descriptive? Why or why not?

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Definitions:

Intangibility

A characteristic of services that cannot be seen, touched, or measured before they are bought.

Off-Peak Pricing

Pricing strategy that offers lower prices during times of decreased demand to stimulate consumption.

Capacity Management

Integrating the service component of the marketing mix with efforts to influence consumer demand.

Intangible

Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.