Complete the Following Using the Terms Listed

question 85

Multiple Choice

Complete the following using the terms listed.
-_____ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Treasury Note

A Treasury note is a marketable U.S. government debt security with a fixed interest rate and maturity between one and ten years.

Bid Price

The highest price that a buyer is willing to pay for a security or commodity.

Value-Weighted Index

An index in which each component is included in proportion to its market value, making larger companies account for a bigger portion of the index.

Divisor

A mathematical component used in indices to adjust the index value, catering for changes in stock splits or similar adjustments.