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MATCHING
Complete the following using the terms listed.
-A firm's _____ blends four strategies to fit the needs and preferences of a specific target market.
Retailer-sponsored Cooperatives
are partnerships formed by retailers to achieve economies of scale through bulk purchasing, marketing, and distribution.
Dual Distribution
A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.
Parallel Distribution
A method of distribution where products are sold through channels that are not authorized by the original manufacturer.
Multiple Level Selling
A marketing strategy that involves selling products through a network of distributors or representatives who earn income from both direct sales to customers and the sales of recruited team members.
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