MATCHING Complete the Following Using the Terms Listed

question 148

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A firm's _____ blends four strategies to fit the needs and preferences of a specific target market.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange process
• L)B2B
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Retailer-sponsored Cooperatives

are partnerships formed by retailers to achieve economies of scale through bulk purchasing, marketing, and distribution.

Dual Distribution

A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.

Parallel Distribution

A method of distribution where products are sold through channels that are not authorized by the original manufacturer.

Multiple Level Selling

A marketing strategy that involves selling products through a network of distributors or representatives who earn income from both direct sales to customers and the sales of recruited team members.