MATCHING Complete the Following Using the Terms Listed

question 148

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A firm's _____ blends four strategies to fit the needs and preferences of a specific target market.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange process
• L)B2B
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Blindsight

A phenomenon in which people who are perceptually blind in a certain area of their visual field demonstrate some response to visual stimuli.

Selective Attention

The cognitive process of focusing on a specific aspect of the environment while ignoring other perceivable information.

Change Blindness

A phenomenon where an observer does not notice significant changes in a visual scene, indicating limitations in attention and perception.

Dual Processing

The principle that our minds operate on two levels simultaneously—the conscious deliberate level and the unconscious, automatic level.