Complete the Following Using the Terms Listed

question 21

Multiple Choice

Complete the following using the terms listed.
-_____ programs reward purchasers with cash,rebates,merchandise,and other premiums for multiple purchases.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Process Cost Accounting

An accounting methodology that traces and accumulates direct costs, and allocates indirect costs, of a manufacturing process.

Production Cost Report

A document summarizing the production and cost activity within a company's manufacturing process for a specific period.

Job Order

A work authorization given to initiate a specific task or project, often associated with a job order cost system to accumulate its related costs.

Process

A series of actions or steps taken to achieve a particular end, often used within manufacturing, business strategy, or software development.