Complete the Following Using the Terms Listed

question 75

Multiple Choice

Complete the following using the terms listed.
-When two or more businesses link their names to a single product,_____ occurs.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Action

The process of doing something with the intent to achieve an aim or handle a problem, often requiring decision-making and execution.

Predictive

Pertaining to the use of statistical analysis and modeling to make forecasts or predictions about future events.

Simulation

A method for implementing a model over time to analyze and record the consequences of sequential interactions.

Predictive Analytics

The set of analytical techniques that use models constructed from past data to predict the future or assess the impact of one variable on another.