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What Are the Two Categories of Marketing Intermediaries? Discuss How

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Essay

What are the two categories of marketing intermediaries? Discuss how marketing intermediaries add value to a product as it moves through the distribution channel.


Definitions:

Earnings Per Share

Earnings Per Share (EPS) is a measure used to indicate the profitability of a company, calculated as the company's net income divided by the number of outstanding shares of its common stock.

Par Preferred Stock

The value assigned to preferred stock for accounting purposes, not necessarily its market value.

Common Share

A type of equity security that represents ownership in a corporation, giving holders voting rights and dividends.

Stockholders' Equity

The portion of the balance sheet that represents the equity interest of shareholders in the company, often referred to as shareholders' equity.

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