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Explain the Personal and Interpersonal Determinants on Consumer Behaviour

question 88

Essay

Explain the personal and interpersonal determinants on consumer behaviour.


Definitions:

Strategic Planning Analysis

The process of conducting research and analysis of an organization's strategic goals to develop plans for future growth and performance improvements.

Green Strategy

An approach to business that focuses on reducing impact on the environment and promoting sustainability.

Electric Vehicle

An automobile that is propelled by one or more electric motors, using energy stored in rechargeable batteries.

Market Competitors

Other companies or entities that offer similar products or services, competing for the same customer base or market share.

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