Explain the Personal and Interpersonal Determinants on Consumer Behaviour

question 88

Essay

Explain the personal and interpersonal determinants on consumer behaviour.

---

Definitions:

Strong Brand

A brand that possesses a clear, unique, and positive image in the minds of consumers, characterized by high awareness, loyalty, and perceived quality.

Macro Level

Pertains to a broad view, considering systems or phenomena at a large scale, often at the societal, national, or global level.

Micro Level

Pertains to a small, detailed scale, often focusing on individual or minute elements within a larger context.

Generalist

Someone who knows a lot about a lot of things at the macro level of social media, but does not have expertise in one area.