Examlex
Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.
Wide Imitation
The extensive replication of a product, service, or innovation by multiple competitors or industry participants, often signalling the success or desirability of the original.
Creative Destruction
A process through economic innovation in which older models or structures are destroyed to make way for new advancements.
Diffusion
The process by which a technological innovation, cultural trend, or new idea spreads through a population or society.
Innovation
The act of introducing something new or improving an existing product, service, or process to enhance productivity or create value.
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