Which of the Following Is One of the Biggest Problems

question 4

Multiple Choice

Which of the following is one of the biggest problems with most marketing plans?

• A) They fail to identify the benefits offered to customers .
• B) T hey fail to take the customer relationship into account .
• C) They are driven primarily by the effort to overcome customer complaints.
• D) T hey are not followed long enough to achieve the desired results.
• E) N one of these are correct.

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Definitions:

Demand Uncertainty

This refers to the unpredictability or variation in the demand for products or services in the market.

Safety Inventory

Extra stock kept on hand to prevent stockouts due to variable demand and lead times.

Safety Inventory

Extra inventory kept on hand to protect against uncertainties in demand or supply.

Product Availability

The extent to which goods or services can be purchased or accessed as desired by customers at a given time.