Ellie Is a Pragmatic Customer Who Tends to Wait Until

question 45

Multiple Choice

Ellie is a pragmatic customer who tends to wait until a new product is proven and plenty of people are using it before she purchases it. Which of the following customer groups would Ellie most likely belong to?

• A) Innovators
• B) Early adopters
• C) The early majority
• D) The late majority
• E) Laggards

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Definitions:

Surgical Scrub

A method of thoroughly cleaning hands and arms before performing a surgical procedure to reduce the risk of infection.

Sequential Compression Device (SCD)

A medical device used to prevent blood clots by applying sequential pressure to the legs or other parts of the body.

Antiembolism Stockings

Specialized hosiery designed to help prevent the occurrence of deep vein thrombosis (DVT) by applying graduated pressure to the legs.

Postoperative Unit

A specialized hospital ward where patients are cared for after undergoing surgical procedures, focusing on recovery and monitoring for complications.