A Consumer Who Is at the Stage of Brand Insistence

question 212

True/False

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

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Definitions:

Semantic Memory

A type of long-term memory that involves the storage of factual information, concepts, and knowledge about the external world.

Episodic Memory

A subtype of long-term memory that involves the recollection of specific events, situations, and experiences, including the context and emotions associated with them.

Declarative Memory

A type of long-term memory responsible for storing information that can be consciously recalled, such as facts and events.

Procedural Memory

The type of memory responsible for knowing how to do things, also known as muscle memory.