What Can a Firm Do If It Is Too Difficult

question 93

Multiple Choice

What can a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in person?

• A) Set up a focus group.
• B) Meet prospects in a central location.
• C) Engage in missionary selling.
• D) Use telemarketing.

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Definitions:

Classical Stopwatch Study

A time study method where a timekeeping device is used to measure the time it takes for a worker to perform a set of tasks or operations.

Time Study

Timing a sample of a worker’s performance and using it as a basis for setting a standard time.

Labour Standards

Benchmarks or criteria used to measure the expected performance or productivity of workers within a specific time period.

Historical Experience

Refers to the information and insights gained from past events and situations that influence current decision-making or understanding.