Melissa Is a Marketing Manager for the Small Business Network

question 5

Multiple Choice

Melissa is a marketing manager for the Small Business Network at American Express and regularly sends materials to various companies to participate in credit card promotions. Melissa is employing a ______ strategy.

• A) sales promotion
• B) pulling
• C) public relations
• D) pushing

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Definitions:

Live Alone

The state or condition of residing in a living space without the presence of any cohabitants.

Americans

Refers to the inhabitants or citizens of the United States of America.

Afford

To have enough money to pay for something or to have sufficient time or opportunity to do something.

Economic Recessions

Periods of temporary economic decline during which trade and industrial activity are reduced.