MATCHING Complete the Following Using the Terms Listed

question 12

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A(n) _____relies on personal selling and sales promotion to market an item to wholesalers and retailers in a company's distribution channels.

• A)breakeven analysis
• B)promotional mix
• C)Volume objectives
• D)Institutional advertising
• E)discount pricing
• F)Creative selling
• G)Point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)penetration
• K)integrated marketing communications
• L)cooperative advertising
• M)odd pricing

---

Definitions:

Super PACs

Political action committees operating independently can secure unlimited financial contributions from corporations, unions, and individuals, though they are restricted from direct collaboration with parties or candidates.

Electoral Campaigns

The organized effort carried out by political candidates and parties to win support and votes.

Alexis de Tocqueville

A French political thinker and historian best known for his book "Democracy in America," which analyzes the strengths and weaknesses of American democracy.

Interest Groups

Organizations that attempt to influence public policy and government decisions to benefit their members or causes they support.