In the Context of Database Marketing, When a Buyer Is

question 78

Multiple Choice

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

• A)why the buyer buys a product or service
• B)who the buyer is
• C)how the buyer buys a product or service
• D)where the buyer is

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Definitions:

Less Risky

Less risky describes an investment or action that has a lower likelihood of resulting in loss or lower variability in its returns compared to other options.

Treasury Stock

Shares that were issued and subsequently reacquired by the company, reducing the amount of outstanding stock on the open market.

Undervalued

A situation where a securities price is considered to be below its intrinsic value, making it an appealing investment opportunity.

Net Income

The amount of money a company earns after subtracting all expenses, taxes, and losses, indicating the company's profitability over a time period.