Briefly Discuss the Advantages and Disadvantages of Database Marketing

question 79

Essay

Briefly discuss the advantages and disadvantages of database marketing.

---

Definitions:

Periodic Inventory System

A method of inventory valuation wherein updates and cost of goods sold calculations are made at set intervals, not continuously.

Accounting Features

Characteristics or functionalities of accounting systems or software that help in recording, tracking, and analyzing financial transactions.

Weighted Average

involves calculating the average of various values where each value has a different level of importance or weight, commonly used in inventory valuation.

Ending Inventory

is the total value of all inventory a company has in stock at the end of its financial period, important for determining cost of goods sold and net income.