Database Marketing Works by Using Multivariate Analysis, Data Segmentation, and Automated

question 58

True/False

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

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Definitions:

Motivated Forgetting

A psychological theory suggesting individuals may forget unwanted information as a mechanism to deal with emotional distress or conflict.

Mnemonics

Memory aids, especially those techniques that use vivid imagery and organizational devices to enhance the recall of information.

False Memory Syndrome

False Memory Syndrome refers to a condition in which a person's identity and relationships are affected by strongly believed but false memories of traumatic experiences.

Short-Term Memory

The part of the memory system where information is stored for a short period, typically seconds to minutes.