Database Marketing Works by Using Multivariate Analysis, Data Segmentation, and Automated

question 58

True/False

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

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Definitions:

T-statistic

A type of statistic used in hypothesis testing, calculated from sample data to assess the strength of the evidence against the null hypothesis.

Z-score

A Z-score is a statistical measurement describing the number of standard deviations a data point is from the mean of a data set, used in standardizing data and for hypothesis testing.

Theoretical Distribution

A mathematical function that represents the possible values and their associated probabilities of a random variable.

Sampling Distribution

A specific statistic's probability distribution, resulting from a sample taken at random.